Measurement Intelligence (MI)
Factual's Measurement enables you to utilize Factual’s mobile location data and Place Attachment technology to measure the impact of your campaigns in driving real world visits to physical locations such as retail stores, restaurants, auto dealerships and other businesses. One of the solutions offered under Measurement is Measurement Intelligence. Through the Measurement Intelligence solution, Factual receives your campaign’s ad exposures and then ties them to post-ad-exposure store visits for attribution. At the end of your campaign, Factual delivers a detailed report analyzing your campaign's performance.
Measurement Intelligence results are delivered via an interactive dashboard that includes campaign performance, lift metrics, incremental visits, various performance breakouts and audience insights.
Sending Exposure Data to Factual
In order to use Measurement Intelligence, you must send your campaign's ad exposure data to Factual. There are several ways you can do this.
- Factual Measurement Pixel - You can add Factual's Measurement Pixel to your creative's ad tag to send ad exposures to Factual in real-time when an ad request is made.
- Ad Exposure Log Files - If you have ad exposure log files for your campaigns that are tied to mobile advertising IDs (Apple IDFAs or Android AAIDs), you can submit that data directly to Factual for processing.
- LiveRamp IdentityLink for Digital Display - If you have ad exposure log files for your digital campaigns that are tied to a cookie or custom ID, you can submit that data to LiveRamp who will then initiate Factual’s measurement workflow for your campaign.
- LiveRamp IdentityLink for TV - If you have ad exposure log files for your TV campaigns that are tied to your custom ID (e.g. TV ID) and IP address, you can submit that data to LiveRamp who will then initiate Factual’s measurement workflow for your campaign.
Updated about 3 years ago